A Review of the Automotive Starter Battery Market

“The result of tighter environmental requirements, together with other legislation, has been the closure of plants in Western Europe and a move to the Far East, particularly China, and to super-plants,” said Lucas Batteries’ David Haseler. “We have recently announced the closure of our Birmingham [UK] factory for manufacturing, and will be sourcing from companies in Asia. Our advantage is that these are company-owned plants which will allow us to maintain a close control over supply and quality.”

Today, four valve regulated lead-acid battery manufacturers – of which three are American — have emerged as global players: Johnson Controls, Delphi, Exide Technologies and Yuasa. These four companies collectively control 55% of the global market. Johnson Controls recently signaled its intention to buy Delphi’s global battery business for $212.5 million. Yuasa recently merged with Japan Storage Battery, forming GS Yuasa Corp. Yuasa holds an 8% share of the global lead storage battery market while Japan Storage Battery has a 6% share. Their combined market share of 14% ranks them in third place in the global market.

The flood of imported batteries from tiger economies (such as China, Thailand, Indonesia and Malaysia) is also posing a serious challenge to European manufacturers. That has become a double-whammy for UK-based supplies since the imported units are especially cheap due to the weak dollar. Perversely, the Asian manufacturers have driven up the cost of lead because their consumption of it is so high. The price of oil is also driving up the cost of polypropylene used in battery manufacture.

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